Wednesday, January 30, 2013

The Exception to the Rule by Beth Rinyu ~Book Promo~

The Exception to the Rule 

Contemporary Romance
Date to be Published: 12/19/2012

Synopsis: 
When Katrina “Kat” Vallia, an idealistic if somewhat naive 20-something American pediatrician travels halfway across the globe to volunteer in a poor African village, she looks at it as a means of closure. Following a bitter breakup with her unfaithful boyfriend, she decides to throw herself into her work without any distractions from a man. That’s until she encounters Dr. Julian Kiron, a handsome, career driven pediatric oncologist. Even though she tries to fight it, Kat finds herself falling deeply for him; until she painfully realizes that they both want totally different things from life. Not willing to compromise for the other, they sadly say goodbye, cutting all ties. Five years later, Kat’s happy world is turned upside down when she is given devastating news. She must now confront her past and the secret she’s harbored for years. But will saving the one she loves most also rekindle the love she let slip away?


EXCERPT:

We talked for some time and I could tell he was getting tired, his skin looked paler than usual and the light color of his eyes just enhanced the dark circles that were beginning to form underneath.
“Are you tired?” I asked.
“A little,” he finally admitted.
“But I thought you didn’t get tired,” I teased as I got up to grab the blanket from the other couch, turning off the overhead light. I looked out the window to see a light snow falling. I sat back down on the couch covering us both with the blanket as we watched TV with just the glow of the fireplace and Christmas tree lights. He had his arms wrapped tightly around me as I rested my head on his chest. 
“Thank you,” I whispered.
“For what?” he asked.
“For being here.”
 I smiled when he pulled me closer and gently kissed my head. It didn’t take long before I heard his breathing begin to change and as I looked up I saw he was sound asleep. I put my head back down on his chest, kissing it softly. Just knowing he was here beside me, listening to his heartbeat and feeling him breathe, put my mind at such ease that it wasn’t long before I was fast asleep too.



Beth Rinyu

Ever since I can remember, I have always enjoyed Creative Writing. There was always something about being able to travel to a different place or become a different person with just the stroke of a pen - or in today's world a touch of the keyboard. I have been writing poetry for years and finally got the inspiration to write my very first novel about a year and a half ago. Once I started the idea's kept flowing, my fingers kept typing - and here it is! It's a beautiful love story that focuses on so many different relationships: the love of a man and a woman, a parent and a child, friendships and those that are not bound to us by blood but by love. So, I'm hoping all of you get as much enjoyment reading this as I did writing it! Oh and here's a little bit about bit me - my life is not as interesting as the story or the characters in it, but then again whose life is? I was born and have lived in New Jersey my whole life. I'm a mom of twin teenage boys, a teenage step-son, a crazy Border Collie and a cat with an identity crisis! I guess you can say writing is my form of Calgon! I am married to a wonderful guy - but we'll keep that between us, I don't want him getting a big head! Thanks for taking the time to learn about my book and me! If you decide to read it (and I hope you do!) please be sure to go on and review it for me - yes, even if you don't like it!

Returning For Valentine's by Victoria Pinder ~Book Tour~

Returning for Valentine's

Contemporary Romance Novella
Title: Returning to Valentine
Author: Victoria Pinder
Date Published: 1/1/13

Nathan loves Beth, though he’s never believed she loved him. He left to get over her, and on Valentine’s Day he decided to risk everything, including his heart, and tell her.
Beth lost her heart to Nathan Sommers years ago. After a night at a friend’s wedding, he took off. She tried to move on, with a guy who she could’t love, but that didn’t work out. Now that it’s Valentine’s Day, she’s determined to go out and find her true love. Speed dating is better than no dating.
Why would Nathan show up now? Can she believe in love and happy ever after? And what will his mother do next to her if she lets him in?

THOUGHTS

This is a very cute little Valentine's story...really gets your heart in a loving mood.
Beth has every right to be stand off-ish and questioning Nathan's motives for coming back.
Nathan should of never left.
This story proves that sometimes moms meddling in your lives do have a good turn out.

BUY YOUR OWN COPY
Amazon   



Victoria Pinder

Victoria Pinder also writing under Greta Buckle grew up in Irish Catholic Boston before moving to the Miami sun. She’s worked in engineering, then became a lawyer. After realizing she hates clients, she became a high school teacher. Teaching is fun, but writing is a passion. She wrote one hundred and one fan fiction stories online before deciding to transition into writing her own stories. Never ask her to republish her fan stories from age eleven- horribly written stories of princesses. Victoria dreams of writing professionally, where her barista can make her coffee and a walk on the beach, can motivate her tales. Theseus story came to her when she was a freshman in high school as her English teacher, the nun, told her how life was hard and tragedy teaches lessons. The sci fi stories come from years of Star Trek and Star Wars fandom. Victoria’s love of writing has kept her centered and focused. How is she crazy? The voices in her head are characters in novels and she’s not insane.





*Disclosure of Material Connection: no payment was received by me in exchange for this review. There was no obligation to write a positive review. All opinions expressed are entirely my own and may not necessarily agree with those of the author, publisher, publicist, or readers of this review. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising*

Tuesday, January 29, 2013

Dead Radiance:A Valkyrie Novel By T.G Ayer ~Book Promo & Giveaway~


DEAD RADIANCE:
A Valkyrie Novel

"That day I knew for sure. I'd lost control of my tears then. They fell in huge, mocking drops. I stared at Joshua through those bitter tears, my heart missing beats as I tried to remember to breathe. I finally knew what the glow meant. I was a freak and Joshua was going to die." Bryn Halbrook had always seen the glow. But it is only when her best friend dies that she discovers the meaning of those beautiful golden auras - Death. Alone, lost in the foster system, she struggles to understand who she is and why she was cursed with the ability to see the soon-to-be-dead. The new foster kid, Aidan, isn't helping any. Mr. Perfect seems to fit in no matter what, making her feel even more pathetic. But when his affections turn to her, Bryn finds him hard to resist. Impossible actually. A mystery himself, Aidan disappears, leaving behind a broken heart and a mysterious book that suggests Bryn might not be entirely human. Bryn stands at the threshold of a journey of discovery. Will destiny help her find herself, find her purpose and her place in a world in which she'd never belonged?
Paper Book Kindle Copy

T.G. AYER

BIO:  I have been a writer from the time I was old enough to recognize that reading was a doorway into my imagination. Poetry was my first foray into the art of the written word. Books were my best friends, my escape, my haven. I am essentially a recluse but this part of my personality is impossible to practice given I have two teenage daughters, who are actually my friends, my tea-makers, my confidantes… I am blessed with a husband who has left me for golf. It’s a fair trade as I have left him for writing. We are both passionate supporters of each other's loves – it works wonderfully…
My heart is currently broken in two. One half resides in South Africa where my old roots still remain, and my heart still longs for the endless beaches and the smell of moist soil after a summer downpour. My love for Ma Afrika will never fade. The other half of me has been transplanted to the Land of the Long White Cloud. The land of the Taniwha, beautiful Maraes, and volcanoes. The land of green, pure beauty that truly inspires. And because I am so torn between these two lands – I shall forever remain cross-eyed.

GIVEAWAY



Monday, January 28, 2013

Spring Break by LC Kanon ~Book Tour~

SPRING BREAK

An all-expenses paid trip to Cancun for spring break? It wasn't exactly a hard sell for Leigh, Eva, Gia and Joy, frenemies from Arizona Southern University. But all is not well in the land of silver or lead. Soon after arriving, Leigh and the girls stumble upon some cartel carnage-a bloodbath of debauchery that makes even their wildest desert party seem tame.

Instead of doing the proper thing, like contacting the authorities, the girls venture down the rabbit hole in this tale of sex, lies, and bloodshed. Everything changes when Leigh makes the acquaintance of Guero, a cartel kingpin who is none too pleased with her newfound lust for blood money.
These vengeful coeds aren't on campus anymore, and after Guero lets them know just how serious he is, they make a run for the border no one will ever forget.


THOUGHTS

I'm still trying to swallow everything I read!
In all honesty I don't think I would go down the road Leigh took by no means...WTF!!!
This book definitely will have you thinking about any trips you plan on taking with the girlfriends down south!!

The writing keeps the pages turning and the characters are very unique! 
Leigh just goes totally psycho!!! I mean first the booze bottle then the gun and if that wasn't bad enough lets add a machete!!! You'd think she was seriously messed up but really as you read she is one bad ass co'ed!
I know this is bad to say when someone gets off'ed but really I wasn't too sorry when Joy was shot...Girls like that really annoy me!!!
Too bad it wasn't Gia.... luckily she got something better  (lol) in the end.
Then sweet little Eva...she just goes along for the ride.
I guess when you cross one cartel then try to play them against another cartel things get really UGLY!!

I swear tons of action...lots of murder, but a damn good story!

Buy Your Own Copy
Amazon   
About The Author
LC Kanon is a native of Chicago, Illinois and has lived and worked in various locations across the country. A first-time author, LC was driven to write after reading far too many thrillers with damsels in distress. Compelled to meld the drama of chick lit with action and suspense, LC began writing and never stopped. Her first book, "Spring Break," mixes coeds and cartels in a bloody romp through Mexico. When she's not writing, LC enjoys watching kung fu, taking long drives, and walking along sandy beaches.

*Disclosure of Material Connection: no payment was received by me in exchange for this review. There was no obligation to write a positive review. All opinions expressed are entirely my own and may not necessarily agree with those of the author, publisher, publicist, or readers of this review. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising*

Thursday, January 24, 2013

Untimed by Andy Gavin ~Book Tour & Giveaway~

UNTIMED

Charlie’s the kind of boy that no one notices. Hell, even his own mother can’t remember his name. And girls? The invisible man gets more dates.
As if that weren’t enough, when a mysterious clockwork man tries to kill him in modern day Philadelphia, and they tumble through a hole into 1725 London, Charlie realizes even the laws of time don’t take him seriously.
Still, this isn’t all bad. In fact, there’s this girl, another time traveler, who not only remembers his name, but might even like him! Unfortunately, Yvaine carries more than her share of baggage: like a baby boy and at least two ex-boyfriends! One’s famous, the other’s murderous, and Charlie doesn’t know who is the bigger problem.
When one kills the other — and the other is nineteen year-old Ben Franklin — things get really crazy. Can their relationship survive? Can the future? Charlie and Yvaine are time travelers, they can fix this — theoretically — but the rules are complicated and the stakes are history as we know it.
And there's one more wrinkle: he can only travel into the past, and she can only travel into the future!

THOUGHTS
I love it!!!
You know how you get started in a book and you don't want to put it down even for a little break....well this is totally one of those!!!
I mean when I started reading it I was kinda like why the heck is Charlie ok with not being notice???? Then I was like ...NO Fricking way...that is too weird.
Clock dudes that shoot things and disappear in to time holes...yep what have I got myself into reading.
Then of course we're in London and we meet up with the craziest gang of street losers ever..I swear, Mr. Gavin pegged the characters right for that time and year. A bunch of filthy pick pocketers....with of course a little bright side Yvaine.
Yvanie in her own right was a very interesting character. A traveler like Charlie, but she never left London slums to see if there was anything better.

The story on a whole is one HUGE and I mean HUGE adventure that is sure to capture YA and adults readers alike. I enjoyed how they totally screwed up the time line and killed off Ben Franklin...LOL
Nothing like hopping through time backwards and forwards right?

I think that Mr. Andy Gavin did an AMAZING job capturing his readers and his writing, both characters and settings are supreme.

BUY YOUR OWN COPY




ANDY GAVIN

Andy Gavin is a serial creative, polymath, novelist, entrepreneur, computer programmer, author, foodie, and video game creator. He co-founded video game developer Naughty Dog and co-created Crash Bandicoot and Jak & Daxter. He started numerous companies, has been lead programmer on video games that have sold more than forty million copies, and has written two novels including The Darkening Dream, a dark historical fantasy that puts the bite back in vampires.
ONLINE LINKS:



AWESOME CONTEST
a Rafflecopter giveaway




*Disclosure of Material Connection: no payment was received by me in exchange for this review. There was no obligation to write a positive review. All opinions expressed are entirely my own and may not necessarily agree with those of the author, publisher, publicist, or readers of this review. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising*

Tuesday, January 22, 2013

The Gatekeepers Challenge by Eva Pohler ~Book Tour & Guest Post~

The Gatekeepers Challenge 



Ya Fantasy
Title: The Gatekeepers Challenge (Gatekeepers Trilogy Book 2)
Author: Eva Pohler
Date Published: 11/29/12

Ten agonizing months have gone by since Therese faced off against her parents’ murderer at Mount Olympus, and she suspects Thanatos’s absence is meant to send her a message: go on with your life. In cahoots with her new friend, who's gotten in with the Demon Druggies at school, Therese takes a drug that simulates a near-death experience, planning to tell Than off so she can have closure and move on, but things go very, very wrong.

Than has been busy searching for a way to make her a god, and he’s found it, but it requires her to complete a set of impossible challenges designed by Hades, who hopes to see her fail.

Thoughts
I'm in love with death and haven't seen him for 10 months....no biggie!
Hey, that's an everyday normal thing for every girl right?
Well Therese has to jump through hoops to get him back and I'm not talking about little things here.
I'm talking Hades is ticked off.
All because an oath sworn on the river Styx....really???
This book is like a roller coaster of fun.

Therese and Than are an amazing couple. Their characters are so well put together and believable. 
I love how the story involves Greek gods and the myths of old. Even more so how it all ties into today's world.
The black box, the Minotaur, and even the Hydra is in there. Each a different challenge Therese has to make it through....Just to get to her love....so SWEET!
Let it be known.....I hate ARES!!!!!

It's a total page turner right down to the burning at the end!!!
Yep that's where you're DYING for the next book!!!!  

Buy Your Copy

Eva Pohler


Awakening Your Inner Goddess (Sans Fifty Shades of Grey)

When I say girls need to awake their inner goddesses, I’m not referring to the kind of inner goddess described by E.L. James in Fifty Shades of Grey (though I’m not opposed to awakening that type either). What I’m talking about is the warrior goddess of power inside each one of us, often latent and unrecognized in girls who continue to live in a world where men hold the highest offices in government, church, and the work force.  Girls are less subjugated today than they were fifty years ago, and although the playing field still isn’t perfectly level, the real culprit holding back most girls is themselves. As Alice Walker has said, “The most common way people give up their power is by believing they have none.”


At the beginning of my Gatekeeper’s Trilogy, a young adult contemporary fantasy based in Greek myth, fifteen-year-old Therese Mills believes she’s the least powerful person on the planet. Her parents have just died. Her aunt has come to live with her in her beautiful home in the San Juan Mountains of Colorado, but even though this means her friends and school won’t change, Therese is ready to give up on life to join her parents. Death, known as Thanatos, has other plans.

Thanatos briefly meets Therese while she’s in a coma. Avoided by all gods and mortals because of his job, he’s shocked when she throws her arms around him and calls him lovely. He later makes a deal with his father, Hades, to go to the upperworld to win her heart. In return, Therese must agree to avenge her parents’ murder.

Throughout book one, The Gatekeeper’s Sons, Therese struggles with her feelings of ineptitude. Thanatos’s sisters, the fierce and beautiful Furies, help her hunt for the killer, but their strength and efficiency make her feel weak. She feels small and insignificant until she learns her aunt’s life is in danger. The desire to protect her loved one helps her rise above her self-pity to become the warrior she never knew she was.

In book two, The Gatekeeper’s Challenge, Therese is required to complete a set of five challenges designed by Hades, who hopes to see her fail because he’s disappointed with the way things turned out in book one. Once again, her desire to protect a loved one—this time Thanatos—pushes her past her doubts and insecurities into determined action. One by one, she faces each seemingly impossible challenge—including Ladon (the one-hundred-headed serpent), the Minotaur, and the Hydra—because it’s the only way to spare Thanatos from an eternity of torment.

The final book of the trilogy, The Gatekeeper’s Daughter (to be released December 1, 2013), once again forces Therese to look inward. All gods and goddesses serve humanity or the world in some way, and in order to remain at Thanatos’s side, she must discover her unique purpose while protecting her loved ones against antagonistic forces. In all three books, power isn’t something Therese derives from her environment, but something she finds within her once she believes it’s there. Girls need to awaken their inner goddesses and wield their power.

To celebrate the completion of this saga, I’m holding a contest from January 1, 2013 to October 1, 2013 for my readers. Details can be found at my website at http://www.evapohler.com/contest.
Author Bio:
Eva Pohler teaches writing at the University of Texas at San Antonio, where she lives with her husband, three children, two dogs, two rats, and her very large collection of books.
Find Eva on Twitter at http://www.twitter.com/EvaPohler
To purchase copies of Eva’s books, please visit her website at http://www.evapohler.com/books
You can also contact Eva at evapohler@sbcglobal.net

*Disclosure of Material Connection: no payment was received by me in exchange for this review. There was no obligation to write a positive review. All opinions expressed are entirely my own and may not necessarily agree with those of the author, publisher, publicist, or readers of this review. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising*




Sunday, January 20, 2013

Unholy Testament: The Beginnings by Carole Gill ~Book Tour & Guest Post~

Unholy Testament: The Beginnings


Gothic Romance/ Paranormal
Title: Unholy Testament – The Beginnings
Author: Carole Gill
published by Tudor Rose Press

Date Published: November 4, 2012

Synopsis: 
The day Eco first laid eyes on Rose Baines was the day she discovered (The House on
Blackstone Moor) her family’s savage butchery at the hands of her mad, incestuous father.

“I saw you leave the house that day, Rose, that terrible day you discovered your family
butchered. I saw you…”

Eco realizing he has fallen in love with her pens a confession documenting all of his sins
committed in the course of his immortal existence. The one request is that Rose reads his
confession.

Rose, having become his captive, is forced to read this unholy testament of his.

From Ancient Egyptian vampire cults to Roman vampire brothels to The Dark Ages, The
Crusades, The Black Death of 1348 to his meeting with child murderer and Satanist, Gilles de
Rais, concluding with his wicked affair with the Blood Countess herself, Erzebat Bathory.

Eco is, if nothing else, frankly and brutally honest. The pages are filled with debauchery and
vice and murder--yet, there is also love or what Eco swears is love.

The story is continued in Unholy Testament – Full Circle, to be released in early 2013.

Thoughts

Eco is back!!!!! And thus my nightmares are going to start up again!!!
I love Carole Gill's ability to engross the reader into the story so well that you actually feel like you're there.
This book goes beyond the WHOLLY BOOGERS factor....Eco has Rose and the Children trapped on a ship to which he's not letting them go until she reads his journal.
(As if he'll do it after that either...he's a flipping DEMON!!!)
This journal is suppose to make Rose feel for dear sweet, misunderstood Eco and how she should see him differently.
I mean really.....sucking blood, eating human flesh, raising child murders from the dead is all just a misunderstanding....really?!?!?
Heaven forbid we mention the whole  Bird Creatures...Yep .........CREEPY!!!

Personally I loved every page of this book,the story is so in dept. The character are all the same from The House on Blackstone Moor , with a few added extras.
The twists are many and by the time your at the end the BIGGEST plot turn has found you......
AWESOME READ....Awaiting the next!!!!!

AMAZON    


Carole Gill

10 Favorite Books and Why

Dracula

Dracula has not been out of print since it was first published in 1897. That says a lot. The structure of the novel is terribly interesting. The story is told from journal reports, letters and various papers.

I love that because the first person narrative (a favorite of mine for long fiction to read and to write) creates intimacy. It makes it all quite real as well.

I look to it for inspiration and always shall. This novel decided me on choosing my point of view for my novel, The House on Blackstone Moor and frankly it further decided me on how to write the sequel, Unholy Testament.

I think every author, of whatever genre, should study the technique used here because it is brilliant.


Interview with a Vampire

This to me, is as ground breaking a novel as Dracula was. It is a brilliantly told tale but it is written for the modern reader.

Here we find that vampires are not all the same. They feel and remember their living lives.

Rice shows us that vampires are more complex than any other monstrous fictional creations. That is why the genre will go on, adapting itself continually for each generation of reader.
Jane Eyre

This novel is the best representation of just how harsh English society was in the middle part of the 19th Century. It was class based. Whatever class you were born into, you remained in as did your children.

Jane Eyre, one of society’s unfortunates is determined to survive and be loved at all cost. This alone makes the character remarkable. She wants love in a loveless society.

I love the dark romance in the novel as well as the beautiful narrative.
I often joke that The House on Blackstone Moor is Jane Eyre with vampires, in a way it is! Read it and you’ll see what I mean!

Wuthering Heights

This is a far darker and more controversial story than Jane Eyre. When it was released it was perceived as such.
Just what is Heathcliff and Cathy’s relationship, are they related or not?
Their love is doomed as they are because of this irresolution.
This is a dark, beautifully told story. And really, for me, the test of what makes a novel great is whether we remember it. This is another one to remember.


Rebecca

This is the first gothic romance novel I read. There is a dark mystery at the heart of the story which I find very intriguing. Just why does the housekeeper hate the second Mrs. DeWinter as much as she does?

The questions abound as the mystery deepens. There are surprising twists that will shock and delight. I loved it.

My Cousin Rachel

This is told in the first person narrative. A young man tells this story of doomed love, of dark desires and deeply felt romance. There is a ponderous question at the center or it. Is Cousin Rachel good or bad? Was Philip’s beloved uncle poisoned or not by her?

The truth comes out and it will haunt Philip for the rest of his life as well as those who read the tale!

The Portrait of Dorian Grey

This is a gothic masterpiece. It is positively Faustian in that young, handsome Dorian Gray in a careless moment, stares at his reflection and offers his soul in order to remain as he is.

It is an allegory for all of us, in whatever century we live in. It is the reason we seek Botox treatments and face lifts. And the key question is, if we could offer our souls to remain young as Dorian did, would we?
A Tale of Two Cities

If I had to choose a novel that had everything in it a novel should have, it would be this one.

There is love, romance, bigotry, madness and hatred—told against the backdrop of the French Revolution.

This is Dickens’ masterpiece. For it depicts the greatest gift one human being can give another: their own life sacrificed in the name of love.

The Strange Case of Dr. Jekyll and Mr. Hyde

Two beings in one body—a just man and a monster: Jekyll and Hyde. This is one of the most remarkable pieces of fiction ever written.

Hyde looks like what he is, a monster. Jekyll ostensibly wished to see if he could make himself evil.

Of course we could ask ourselves was this a noble scientific experiment or did he wish to know ‘how the evil half lived?’

He could then give into whatever dark desires he might have! If that is in any way the case, it puts a whole different light on this amazing story.

The Woman in Black

The most superbly satisfying ghost story ever written in my opinion, this is the mother of all haunted tales.

I love it because it is well written and plausible. Hatred has survived death and that hatred, in the person of the Woman in Black, seeks revenge. Revenge that is as terrifying as it is brutally unfair.

~Author Bio~
I wrote my first story at age 8. It was sci-fi but as both my parents were sci-fi fanatics it
wasn’t a surprise.

I continued to write however life got in the way as it often does, and it wasn’t until 2000 that
I turned back to writing. I joined a local writer’s workshop and was greatly encouraged to
keep up with my writing and to send things out.

Shortly afterwards, I was selected by Northwest Playwrights of England for further
development but found I preferred fiction writing.

Widely published in horror and sci-fi anthologies, The House on Blackstone Moor is my first
novel. It is a tale of vampirism, madness, obsession and devil worship.

Set in 19th Century Yorkshire, its locales include Victorian madhouses as well as barren,
wind-swept Yorkshire moors. The story is a marriage of horror and gothic romance. I think it
can best be described as being gothic paranormal romantic horror.

I suppose you could say I want to put the Goth back into Gothic.

Living in the area the novel is set in, was very beneficial. Also, as a great admirer of the
Brontes and frequent visitor to the Bronte Parsonage in Haworth, I found myself nearly
obsessed with recreating the gothic romantic narrative.

Having been employed in a hospital which had been historically a workhouse and
asylum in Victorian times, I was able to add great realism to the depiction of the asylums
as described in my novel.

The next in the series, Unholy Testament – Full Circle is the continuation of Eco’s
confession. It will be released in 2013.

Book 4 in the series follows that.


*Disclosure of Material Connection: no payment was received by me in exchange for this review. There was no obligation to write a positive review. All opinions expressed are entirely my own and may not necessarily agree with those of the author, publisher, publicist, or readers of this review. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising*